2024 Bank Marketing Trends Demand More Spending

Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.

THE FINANCIAL BRAND 2024 Marketing Roadmap: More Customer Focus & Fresh Takes on Life's Milestones Financial firms' marketing spending is down and may slide more in 2024. But research by Comperemedia suggests that beefing up budgets when everyone else is trimming could be the smart move. Given a multitude of new developments in financial services, 2024 may be no time to be shy — or cheap. READ ARTICLE Get personalized digital campaigns up and running 3 times faster with these industry-proven playbooks. The Hidden Opportunity Within Your Loan Payments Get an inside look at where banks and credit unions fall short of borrower expectations, with strategies to combat this shortfall. Read more. AI: the New Marketing Playbook for Financial Services Crack the code to leveraging AI to create personalized experiences in Yext's latest eBook. Get the report. The Early Bird Discount for The Financial Brand Forum 2024 ends soon! Sign up now, save big, and get an automatic upgrade to a Gold Pass.   All Articles Reports Webinars Forum 2024 - May 20-22

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