Five of The Best: AI Guides and Case Studies for 2024

Our top five stories from 2023 covering artificial intelligence and generative AI that no banker can miss.

THE FINANCIAL BRAND Merry Christmas and Happy Holidays from the team at The Financial Brand! A Banker’s Guide to Digital and AI Transformation Success McKinsey's digital & artificial intelligence leaders offer a roadmap to transformation success, including a case study on how DBS Bank did it. Read article. How to Get Comfortable with Generative AI in Your Marketing Crawl, walk, run toward generative AI, urges a marketing executive at a financial institution. Those not experimenting with it are missing out. Read article. Ally Set to Push on GenAI-Assisted Marketing in 2024 A combined marketing-IT experiment at Ally Financial saved thousands of hours of staff time. Next year will see bigger and deeper implementation. Read article. ChatGPT Will Become ‘ChatOMG!’ in 2024, Forrester Predicts Large language models can do amazing things. But 10 banks and neobanks will have large problems in 2024, after genAI missteps, Forrester says. Read article. 3 Generative AI Use Cases for Payments & How to Get Started Payments companies have long used AI to combat fraud, but large-language models are a game-changer. Here’s a generative AI primer. Read article. All Things AI A Can't-Miss AI Workshop Forum 2024 If your company would like to send an email to The Financial Brand's 50,000 subscribers in the banking industry, click here. To continue receiving email newsletters from The Financial Brand, please add editor@thefinancialbrand.com to your address book and/or safe list. All content and articles © 2023 by The Financial Brand, based in Seattle, WA 98101. You can review The Financial Brand's privacy policy here. To stop receiving email newsletters from The Financial Brand, please click here.