Five of the Best: BNPL Explodes in 2023

Buy now, pay later hit banking hard in 2023, and its influence will only grow in 2024. Check out our top five stories on BNPL this year.

THE FINANCIAL BRAND Don't miss The Financial Brand Forum — the best conference on marketing, CX, digital channels, and growth strategies in banking. A Bright Future for BNPL Is in the (Bank) Cards Buy now, pay later plans from the Klarnas of fintech introduced many online buyers to installment payments, but banks are poised to move in. Read article. Apple Pay Later, Tech Giant's BNPL Entry, Off to Strong Start Apple's buy now, pay later entry is poised to give established players like PayPal, Afterpay and Klarna a run for their money, research shows. Read article. The Strategy Behind Amazon Pay's Push Into 'Buy Now, Pay Later' Amazon Pay is a BNPL latecomer. But partnerships with the fintech Affirm and JPMorgan could put it at the forefront of major growth in payments. Read article. Affirm Goes Big: How It Intends to Go Beyond BNPL to Own Payments Powered by cards and savings, Affirm's Max Levchin is driving to become a major payments brand, challenging traditional consumer credit. Read article. Why U.S. Bank Is Elbowing into the Competitive BNPL Space U.S. Bank sees potential for merchant-based buy now, pay later programs online, in person and when invoices arrive. Here’s its marketing strategy for Avvance. All Things BNPL Webinars Forum 2024 - May 20-22 If your company would like to send an email to The Financial Brand's 50,000 subscribers in the banking industry, click here. To continue receiving email newsletters from The Financial Brand, please add editor@thefinancialbrand.com to your address book and/or safe list. All content and articles © 2023 by The Financial Brand, based in Seattle, WA 98101. You can review The Financial Brand's privacy policy here. To stop receiving email newsletters from The Financial Brand, please click here.