Five of the Best: Focus on the Customer in 2024

From failing bank loyalty to the Southwest Airlines Christmas fiasco, here are the top five stories from The Financial Brand on customer experience.

THE FINANCIAL BRAND Shaking Up Old Ways of Picking a Digital Banking Partner: Download the new Tyfone report. Banking Loyalty is Falling. Here’s How to Reverse the Trend To improve customer experience, banks must commit to digital transformation, focus on CX and invest in differentiated CX strategies. Read article. Great Banking CX Demands a Great Decision Intelligence Platform Decision management platforms combine the power of analytics and artificial intelligence to enable smarter banking decisions at scale. Read article. 8 Lessons the Southwest Fiasco Can Teach Bankers (and Travelers) This cautionary — and entertaining — tale about Southwest Airlines has valuable insights on customer experience, branding, tech and more. Read article. Use of .bank Domain on the Rise to Counter Phishing Lookalike domains are tricking consumers into sharing personal information. But a growing number of banks are switching from .com to .bank. Read article. 7 Insights on How to Create a Winning Customer Experience Strategy From Capital One, Ally Bank, Marcus, Citibank and more, top female executives share their thoughts on improving the customer experience. Read article. All Articles Reports Webinars Forum 2024 - May 20-22 If your company would like to send an email to The Financial Brand's 50,000 subscribers in the banking industry, click here. To continue receiving email newsletters from The Financial Brand, please add editor@thefinancialbrand.com to your address book and/or safe list. All content and articles © 2023 by The Financial Brand, based in Seattle, WA 98101. You can review The Financial Brand's privacy policy here. To stop receiving email newsletters from The Financial Brand, please click here.