Lessons from Ally Bank's Generative AI Marketing Experiment

A combined marketing-IT experiment at Ally Financial saved thousands of hours of staff time. Next year will see bigger and deeper implementation.

THE FINANCIAL BRAND The Spring Discount for The Financial Brand Forum 2024 is available! Sign up now, save big, and get an automatic upgrade to a Gold Pass. Lessons from Ally Bank's Generative AI Marketing Experiment A combined marketing-IT experiment at Ally Financial saved thousands of hours of staff time. Next year will see bigger and deeper implementation. Read article. How Financial Institutions Can Win the Next Stage of GenAI Race Broader and deeper deployment of AI will require a nuanced approach to both the technology and the role of humans. Read article. Why the CFPB Proposal for Big Techs May Affect the Entire Industry More questions than answers as the Consumer Financial Protection Bureau proposes conducting exams of the likes of Apple Pay and Google Pay. Read article. How Americans Pay Their Bills [2023] Explore the preferences, trends and generational behaviors driving today's today’s bill pay landscape with this comprehensive new report. Learn more. Grow CD Accounts Without Cannibalizing Existing Deposits Learn how a west coast bank gained over $450 million in incremental deposits from mass affluent consumers with little impact to current deposits. Read more. All Articles Reports Webinars Forum 2024 - May 20-22 If your company would like to send an email to The Financial Brand's 50,000 subscribers in the banking industry, click here. To continue receiving email newsletters from The Financial Brand, please add editor@thefinancialbrand.com to your address book and/or safe list. All content and articles © 2023 by The Financial Brand, based in Seattle, WA 98101. You can review The Financial Brand's privacy policy here. To stop receiving email newsletters from The Financial Brand, please click here.