Beware the Risks of Aggressive Deposit Growth Tactics

Getting creative with deposits? Here's how financial institutions can avoid common pitfalls when seeking to retain or attract funding.

THE FINANCIAL BRAND Optimize your deposit growth, card engagement strategies and personalization efforts with Mastercard Data & Services solutions. Beware the Risks of Aggressive Deposit Growth Tactics Getting creative with deposits? Here's how financial institutions can avoid common pitfalls when seeking to retain or attract funding. Read article. Five Demographic Cohorts for Bank Marketers to Watch in 2024 The economic turmoil of the past two years created new banking consumer segments with unique financial needs. Read article. Marketing Boosts Deposit & Loan Growth for Community Banks: Study Amid deposit pressure industrywide, a study of banks with under $2 billion of assets makes a case for boosting marketing budgets for growth. Read article. A Quick Guide to Personalization Across the Customer Lifecycle You know you need personalized marketing strategies. Here's how to understand the right audiences, relevant KPIs and ideal communication channels. Read more. Economic Trends Chief Economist Michelle Meyer Expects for 2024 Join Mastercard for a webinar looking at consumer spend insights to understand this year’s macroeconomic outlook as people balance priorities. Learn more. All Articles Reports Webinars Forum 2024 - May 20-22 If your company would like to send an email to The Financial Brand's 50,000 subscribers in the banking industry, click here. To continue receiving email newsletters from The Financial Brand, please add editor@thefinancialbrand.com to your address book and/or safe list. All content and articles © 2024 by The Financial Brand, based in Seattle, WA 98101. You can review The Financial Brand's privacy policy here. To stop receiving email newsletters from The Financial Brand, please click here.