Top 100 Financial Institutions In Social Media

Check out the latest rankings to see how many Likes, Fans and Followers it takes to come out on top of the Power 100 database.

The Top 100 Financial Institutions in Social Media Since 2013, The Financial Brand has tracked thousands of banks and credit unions using Facebook, Twitter (X), YouTube and Instagram in our Power 100 social media database. Here are the latest trends and benchmarks with rankings through the fourth quarter of 2023: A new credit union player joined the Power 100 Instagram rankings this past quarter — and overtook the top credit union performers on Instagram, with 140,000 followers. Check out who it was. Typically, the top five slots of the top banks on social channels are reserved for foreign banks, but TD Bank (Canada) slipped into fifth place on the Top Banks on YouTube listing this last quarter. How many views did it need to get there? Facebook might be less popular with younger generations, but institutions still gain a healthy number of followers on the social media platform every month — the top 100 banks on Facebook picked up an average of 7,800 new followers, and credit unions 1,150. Is Twitter (now X) dying out in banking? Maybe not — the top 100 banks on X still posted an average of 2,702 times, while the top banks on Insta posted an average of 339 times.  ALL POWER 100 RANKINGS  Get more deposits. Make cross-selling easy. Digital Onboarding will show you how. Join the webinar. What Banks Should Know About Younger Consumers' Credit Decisions Explore what drives Gen Z consumers to increasingly use credit cards and BNPL for everyday and occasional purchases. Learn more. To Drive Real Growth, You Have to Change the Math Learn how to offer a 5% APY checking account with an average funding cost of 2%, while reducing your reliance on CDs. Download eBook. Want to make The Financial Brand's Power 100 Social Media list? Check out our social media coverage, which gives you the big strategies you need to succeed. If your company would like to send an email to The Financial Brand's 50,000 subscribers in the banking industry, click here. To continue receiving email newsletters from The Financial Brand, please add editor@thefinancialbrand.com to your address book and/or safe list. All content and articles © 2024 by The Financial Brand, based in Seattle, WA 98101. You can review The Financial Brand's privacy policy here. To stop receiving email newsletters from The Financial Brand, please click here.