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Are Your Banking Customers Getting Their Needs Met?

Learn the Secrets of Successful Banking Acquisition with Data-Driven Growth

This knowledge will empower marketers to address the challenges of customer retention and deposit growth within the shifting financial sector.

Joining me for this live discussion are Stephenie Williams, VP Product Operations & Strategy at Vericast and Jonathan Hanson, VP of Marketing Strategy and Member Engagement at VyStar Credit Union.

Our expert panel will focus on the dynamics of the deposit-driven market, strategies for enhancing consumer loyalty, the role of data and marketing intelligence, navigating compliance regulations, and effectively optimizing media mix to attract new deposits and households.

 

Key Takeaways:
  • Develop marketing strategies that will generate new checking account volume.

  • Understand how to get to the appropriate "media mix" to reach your target customers.

  • See how certain media channels may lower your cost per acquisition.

  • Learn how to leverage data (both your institution's data and outside data) to make sense for your financial institution and its goals.

SAVE YOUR SEAT

The webinar will be hosted tomorrow—Wednesday, March 13th at 2pm ET. Can't make it live? All registrants will receive a link to the on-demand playback.

I hope to see you there,

Jim Marous
Owner, Digital Banking Report
Co-Publisher, The Financial Brand

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