Chase Pivots to Advertising. Will Other Banks Follow?

Chase Media Solutions raise questions about privacy, personal data and what consumers will trade for them.

THE FINANCIAL BRAND

Will Banks and Fintechs Become Retail Media Networks? Chase's unveiling of Chase Media Solutions was followed by hiring at fintech Revolut for its own effort at inserting merchant promotions into digital banking. Will consumers buy into the repurposing of their financial behavior in exchange for points and more — or object to their banking behavior being monetized? READ ARTICLE Uncover a proven strategy for growing low-cost core deposits while creating primary financial institution status – get the report. Imagine What You Could Do With Copilot In Your Bank Personalize offers, automate regulatory responses, detect fraud quicker, draft pitch books in days, approve loans faster. See what happens with Copilot at your fingertips. Accelerate Time-to-Market with Rapid Implementation Create a sustainable competitive advantage with faster time to market by drastically reducing implementation time. Learn more.

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