Top 100 Financial Institutions In Social Media

Check out the latest rankings to see how many Likes, Fans and Followers it takes to come out on top of the Power 100 database.

The Top 100 Financial Institutions in Social Media Since 2013, The Financial Brand has tracked thousands of banks and credit unions using Facebook, X (formerly Twitter), YouTube and Instagram in our Power 100 social media database. Here are the latest trends and benchmarks with rankings through the first quarter of 2024: Generally, only the global megabanks and regional banks make the top 100 lists. Bank of Hawaii shakes that narrative, and ranked 91st on the Instagram Power 100. The credit union players who have mastered socials don't move on the list much. In fact, the top 13 credit unions on social media in the first quarter didn't change ranks at all from Q4 2023 to Q1 2024. The top 100 banks on YouTube added on average 7 million new views in the first quarter. But, a handful of banks lost views. Citi, which posted 32 new videos, and deleted 84 old videos in Q1, lost over 16 million views. Did your financial institution make the Power 100 list in 2024? Receive a badge to post on social media! Request one today.  ALL POWER 100 RANKINGS  Want to make The Financial Brand's Power 100 Social Media list? Check out our social media coverage, which gives you the key strategies you need to succeed. If your company would like to send an email to The Financial Brand's 50,000 subscribers in the banking industry, click here. To continue receiving email newsletters from The Financial Brand, please add editor@thefinancialbrand.com to your address book and/or safe list. All content and articles © 2024 by The Financial Brand, based in Seattle, WA 98101. You can review The Financial Brand's privacy policy here. To stop receiving email newsletters from The Financial Brand, please click here.