Rethinking Retention for Consumers and SMB Customers

Also: the state of small businesses and key CX strategies.

THE FINANCIAL BRAND

Learn ways to drive deposit growth and differentiate your financial institution in Apiture’s latest white paper. To Fight Waning Consumer Loyalty, Here's How Marketers Can Shift Focus The primacy of product and offers, particularly among younger customers, prioritizes channel and messaging over brand. Read article. The State of Small Businesses: A Guide for Banks BofA's latest business owner's report on SMBs' optimism, challenges and strategies in a post-pandemic landscape of economic uncertainty. Read article. 5 Critical CX Strategies to Drive Growth and Build Loyalty Customers are quick to delete or scroll past messages that aren't personalized, even as they expect faster response times – in every channel. Read article. Is Your Deposit Strategy Creating Real Growth That Lasts? Learn how institutions like yours are growing low-cost core deposits AND creating primary financial institution status at the same time. Download the report. Boost ROI with Industry Clouds: Insights and Best Practices Get better ROI on your cloud investments with insights from IDC's cloud research. Learn more.

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