The Importance of Primacy in Banking

Banks are reliant on new account metrics not correlating to profitability. Worse, nearly 70% of new accounts remain inactive after 90 days.

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Watch Jim Marous and Ron Shevlin, two industry juggernauts and longtime colleagues, discuss all the hot topics in retail banking. Check it out! The Importance of Primacy in Banking Banks are reliant on new account metrics not correlating to profitability. Worse, nearly 70% of new accounts remain inactive after 90 days. Read article. The Future of Retail Banking: A Look Into the Crystal Ball Trends emerge for banks to reinvent customer lifetime value, personalization, digital platform thinking and reimagined experiences. Read article. Four Ways Banks Sabotage Onboarding (And How To Fix It) One in four applicants drops out while signing up for banking services. Address these top pain points to increase sales. Read article. Generations FCU Delivers New Digital Banking Experience Generations Federal Credit Union partners with Q2 to expand its community impact and attract younger members. Read the case study. nbkc bank Boosts Engagement and Builds Primacy with Q2 nbkc bank streamlined the activation process of newly onboarded customers by engaging and encouraging them to fully set up their new account. Read the case study.

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